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Chinese marketing
Digital transformation contributes to more advanced operations in different sectors and the pandemic has catalysed this transformation across the globe. This article provides insights into how APAC countries integrate digitisation into the new normal.
The MarketingPulse, an integrated and branding marketing conference organised by HKTDC, came to an end last week. The online conference took place from 30th-31st March. The theme of this year’s conference is ‘Marketing for GOOD’ and we have selected 4 key insights from the conference.
A quarter spent in 2021, while the hit of Covid-19 pandemic and the start of lockdown didn’t seem to have happened that long ago, the world’s medical industry – particularly in Asia, has evolved massively.
Indonesia, the world’s top miner of nickel - an essential element of the EV battery, is developing its own EV industry and planning to become a global EV battery production hub. KrAsia reported that the country is set to begin EV domestic production by 2021 or 2022 with the goal of exporting 200,000 EVs by 2025, or about 20% of the estimated total exported cars.
Xiaomi, a Chinese smartphone giant, is joining the fray in the country’s booming EV industry, as it announced a long-anticipated plan to produce all-electric cars in the industry’s largest market and invest USD 1.5 billion over the next 10 years. The company hopes to offer quality smart electric vehicles for customers to enjoy smart living anytime, anywhere.
