I am one of those 600 million Tweetaholics.

In December 2009, I set up my own Twitter account (@sallymaier) when my London-based PR agency introduced a “30-day Twitter Challenge” to get employees to use Twitter to actively engage journalists, colleagues and companies.

At the end of the Challenge, the one who tweeted the most and with the best content would win a prize.

So I tweeted everyday and even thrice a day; and surprisingly, I won the prize: £200 cash.

Since then, I have become a Tweetaholic. I check my Twitter feed at least thrice a day, including weekends. I tweet about work and daily inspirations. I use it as a platform to build my virtual network with journalists, prospects, partners, colleagues, ex-colleagues and clients. I use it to keep up with the news around the world.

I have to say, at both professional and personal levels, I found Twitter one of the greatest networking sites to connect, communicate, create (content and community) and even complain.
 

Twitter is a free social networking and micro-blogging service that enables its users to send and read others’ updates, known as ‘tweets’.

Since it was launched in July 2006, Twitter is now available in 35+ languages, 77% of its accounts are outside the US, and 78% of users access the service via mobile. Co-founder Jack Dorsey believes that within 10 years, it has the potential to “reach every single person on the planet”.
 

Twitter users know the power of Twitter. That is why brands that understand how to fold seamlessly into the community reap the rewards. This article summarises nicely how Twitter took over the world since it was introduced in the World Economic Forum’s Technology Pioneers 2010 report. And see how millennials, the future of work, are behaving on Twitter: 

So if you are not on Twitter yet, you are probably missing out something. See you on @sallymaier and please follow us on @Comms8!