Comms8 - Cross-Border Marketing Agency

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The top 3 trending topic of this week

2,600 overseas brands will enter to Tmall double 11 this year!

More overseas brands are entering to Tmall double 11 this year.

Those brands include Victoria Beckham beauty, kkwfragrance, as well as popular beauty brands Huda Beauty and Too faced that have previously been on Tmall, and Japanese brand Tatcha under Unilever.

At the same time, it is noteworthy that Tmall will upgrade the social content ecosystem by establishing the e broadcast base in ten cities across the country, including Hainan and Shanghai.

We predict there will be some head-to-head competitions amongst international brands in this year’s Double 11.


“Friends” Function on Douyin!

A new feature "Friends" similar to WeChat has been added to Douyin.

The "same city(同城)" function set by the bottom navigation slider of Douyin has been placed at the top of the homepage, and the new function "Friends" has taken its place.

After experiencing this function, some users found that the overall function of "Friends" is more like the Douyin version of Moments of WeChat. This feature is currently still being tested.

The "friends" function takes into account the social interaction between strangers and acquaintances, leading users to increase their social reliance on Douyin.


"2020 Blue Book on the Development of Artificial Intelligence Medical Industry" released, to understand the future AI medical vane

With the joint investment and support of the government and different sectors of society, China's artificial intelligence on medical care is getting bigger and better development opportunities.

The blue book focuses on the analysis of the six major development opportunities currently available in the field of artificial intelligence medical care in China. It includes public health, hospital management, medical imaging, medical robots, drug research and development, health management, precision medicine, and medical payment.

It is foreseeable that the era of large-scale application of AI on medical treatment is coming in China.