China is integrating digital technologies into energy management. NewLink, a Chinese digital energy services platform, announced last month that it has received a strategic investment of USD 200 million led by Bain Capital Private Equity. Furthermore, NewLink signed a strategic cooperation agreement with Tencent Cloud this week, with the aim of accelerating technology-driven innovation and digitalisation of the energy value chain. Founded in 2016, NewLink determined to promote energy digitalisation by its innovative digital solutions including targeted online marketing tools, cloud-based SaaS systems and supply chain solutions.

Meanwhile, search engine giant Baidu and electricity generation company Huaneng recently created a partnership aimed at driving the intelligent transformation of the energy industry. Baidu will leverage its capabilities in AI-powered new infrastructure to help Huaneng closely integrate the digital economy with the energy and power industry, which will enhance efficiencies and users’ experience. Additionally, Baidu will help Huaneng build a digital platform for free exchanges of energy data, a professional database for the energy industry and a SaaS system that helps data management.

China believes that the future of energy is digital. Digital innovation helps energy companies contend with different changes - by using predictive analytics to better anticipate the future, data to better inform current decisions in the here and now. Thus, digital transformation can enable Chinese energy companies to embrace valuable opportunities along with the big changes happening in this industry. Digital tools like asset management systems and big data are playing key roles and bringing tangible benefits to this transformation process.

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