The North Face's NFT Launch in China: A Case Study in Web 3 Marketing

The outdoor clothing brand, The North Face, has recently introduced a collection of NFTs (non-fungible tokens) in China, in an attempt to capitalize on the country's strong desire to be up-to-date. Nevertheless, the launch has sparked controversy because NFTs and cryptocurrency are prohibited in China. This article will analyze the North Face's NFT launch in China as a case study and examine how it could serve as an effective model for successful Web 3 marketing tactics. We will also demonstrate how marketers can collaborate with our team for their future Web 3 marketing endeavors.

Blog, NewsGuest User11 April 2023web3.0, marketing, chinesesocialmedianewtrend, NFT case study, ChinaMarketingComment

WeChat Marketing: 3 Reasons Why International Brands Should Zoom in on WeChat Marketing

social, Blog, NewsCarol Chan11 March 2022wechatmarkting, WeChatComment

China’s Music Industry Change Its Tune on Copyright Protections

The digital music industry in China is estimated to generate annual revenue of CNY 26.94 billion in 2022, according to Statista. Nearly 60% of the market increase is a manifestation of the commercialization of the market. At the same time, it has linked up and downstream enterprises in the music industry chain, bringing new opportunities for the development of the music streaming platforms in China.

Asian Delivery Robots are Making a Comeback

The Covid-19 may have limited business for many companies, but the delivery service business is booming. Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. While autonomous delivery robots were already in use in some urban areas, airports, universities, hotels, and large corporate campuses prior to the pandemic, demand for them is expanding exponentially since they couldn’t be infected with the novel coronavirus as human delivery drivers could.

NBA and Hennessy Localised its global partnership campaign - "The Spirit of the NBA" in Hong Kong and Shanghai

The partnership between two major brands NBA and Hennessy showcasing the best of both worlds through their events across the world. The article looks at Shanghai and Hong kong events and gives insight into the details behind the marketing and choices.

Brand, BlogGuest User9 December 2021NBA, Hennessy, partnership, HongKong, Shanghai, EventComment