Six ways to appeal to customers in China

Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.

Marketing, TrendCarol Chan20 May 2019Chinese Digital MarketingComment

The Best 3 Marketing Campaigns for Chinese New Year in 2019

Alipay: “The Place I Call Home” (七里地), the most touching promotional video this new year

“The Place I Call Home”is a micro movie shot by Ann Hui, the famous Hong Kong director, as the promotional video for Alipay’s new year red pocket campaign - “fortune collection” (集五福).

AdvertisingCarol C12 February 2019Chinese New Year, video marketing, Chinese Digital MarketingComment

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan21 December 2018advertising, brand, marketing, ChristmasComment

What does Kim K joining Little Red Book mean to brands?

Kim Kardashian joins the Little Red Book today. Check out what does it mean for brands in your Chinese marketing strategy.

TrendCarol Chan3 October 2018Social media, china marketing, little red book, kim Kardashian, Comms8, karlie kloss, influencer marketing, kolComment

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.