PRCA International Summit 2020 aims to explore global PR challenges and opportunities under Covid-19 crisis with the communications leaders from across the world. Comms8's MD was invited to speak about the challenge faced by brands in an era of uncertainty during the summit.
Read MoreFind out how did brands build hype for Valentine’s Day this year.
Read MoreWhether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.
Read MoreThese small black and white squares are now part of a vast ecommerce network that is valued in trillions. We take a look under the hood and see what they do, where they work well, and what we can expect to see from them in the future.
Read MoreWith the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.
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