Leveraging Zhihu for Effective B2B Marketing Strategies in China
Leveraging Zhihu for Effective B2B Marketing Strategies in China

Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.

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Blog, MarketingIrene ChenZhihu, B2B marketingComment
The Rise Of K-Pop: How South Korea’s Pop Music Became a Global Phenomenon
The Rise Of K-Pop: How South Korea’s Pop Music Became a Global Phenomenon

K-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.

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Blog, TrendGuest UserK-Pop, South Korea Pop Music, K-Pop Partnerships, K-Pop Influencers, K-Pop Global Phenomenon, K-Pop Best BandsComment