BRIEF

Japanese luxury jewellery brand, TASAKI, tasked Comms8 to curate an in-store VIP event to amplify brand recognition, foster engagement with the Asian Chinese High Net Worth Individuals (HNWI) in the UK and drive sales.

STRATEGY

NFT Integration for Brand Augmentation:

Recognising the potential of NFTs, Comms8 integrated this cutting-edge concept into the event and tailored the experience to resonate with the unique preferences and aspirations of the Asian Chinese HNWI audience. This positioned TASAKI as a vanguard within the luxury jewellery sector by proffering our VIPs an unparalleled NFT immersion.

Educative Dialogue to Elevate Event Insight

We invited three renowned NFT specialists, Arthur Breitman, Pamela Atten, and Holly Wood, who are familiar with the intersection of Asian art, luxury, and blockchain, to share insights.

Arthur Breitman is the creator of Tezos, a public blockchain enabling decentralized governance through self-amendments. Pamela Atten is a Web3 Investor, specialising in art tech, art data and art market analysis. Holly Wood is the CEO and founder of HollyWoodLabs.io, a Web 3 Catalyst & Curatorial Studio based in London.

These experts delivered informative and engaging presentations on the essence of NFTs, their significance in art and luxury spheres, and potential investment opportunities for guests. With their expertise and experience in the field, their insights enriched the event, earning high praise and acknowledgement from the attendees.

Integrated Customer Engagement Approach

Tying in-store purchases to our distinctive NFT Art Creation activity, we granted every purchaser the opportunity to craft their personal NFT art in-store. Moreover, a showcase of diverse NFT artworks, accompanied by their valuations, was curated to pique and sustain customer curiosity.

RESULT

The event strengthened TASAKI's brand affinity among Asian Chinese HNWIs in the UK and fostered relationships with key figures in the community through this innovative and insightful high-level event. The event attracted 20 industry VIPs, all of whom gave a stellar 5/5 rating in post-event feedback. This high level of engagement translated into a notable 25% conversion rate.