BRIEF

UPanda is a global youth culture scheme supported by China Conservation and Research Center for Giant Panda. The brand wants to connect the with global Generation Z audiences, Comms8 was tasked to go beyond cultural boundaries and advocates green living and global citizenship values.

STRATEGY

Social media management: To leverage audience's behaviours on social media and their interests, we helped UPanda to rejuvenate its presence across Facebook, Instagram and Twitter through content planning and strategy, social persona establishment, content creation and daily posting management.

Active community outreach: With the aim to engage young audience, we reached out to youth communityies and student societies worldwide to raise brand awareness and enhance audience engagement.

RESULTS

The social media platform became popular among the youth within 3 months. Attracted 8000+ followers and the post engagement increased by 304%.