We’re excited to announce that Comms8 has officially partnered with the UK Advertising Export Group (UKAEG) to support UK advertising's presence on key Chinese social media platforms. As both the UK and China continue to lead the way in marketing innovation, this collaboration marks an exciting step towards exchanging ideas and showcasing the strengths of UK marketing services to Chinese audiences, while also learning from China's dynamic digital landscape.

UKAEG, a partnership of UK advertising, marketing, and creative companies, plays a pivotal role in promoting UK expertise on a global stage. Recognising the importance of having a tailored approach to the Chinese market, UKAEG has joined forces with Comms8, a cross-border marketing agency with a deep understanding of China’s digital landscape.

Comms8 will provide strategic social media guidance for UKAEG’s activities in China, ensuring that the messaging resonates with local audiences and reflects the best of UK creativity and marketing. This initiative underscores the importance of bridging the gap between East and West.

“As we look to deepen our collaboration with China, having a tailored PR strategy that resonates with local audiences is essential for our continued growth and engagement,” said Aisling Conlon, International Trade Director for UK Advertising, Advertising Association.

We’re proud to support UKAEG in this exciting endeavour and look forward to further showcasing the UK’s advertising strengths on Chinese social media.

If you’re keen to explore this partnership, or learn more about how we can help you navigate the complex Chinese market, feel free to reach out to us here!