In a unique partnership, global marketing agency Comms8 has joined forces with the United Nations Development Programme (UNDP) for its Weather Kids campaign. This initiative, created alongside the World Meteorological Organisation (WMO) and The Weather Channel, features children delivering special weather forecasts – but not for today’s weather.

Instead, these young meteorologists are presenting a glimpse into what the weather might be like in 2050, based on projections using data from the Intergovernmental Panel on Climate Change (IPCC) and UNDP’s Climate Horizons data platform.

The campaign aims to educate viewers about the potential impacts of climate change and inspire urgent action to secure a better future for generations to come.

The Weather Kids forecasts have aired on news channels in over 80 countries and have garnered support by global celebrities and UNDP Goodwill Ambassadors, including Oscar-winning Malaysian actor Michelle Yeoh, American actor Connie Britton and Danish actor Nikolaj Coster-Waldau.

Comms8’s participation in the Weather Kids campaign aligns perfectly with the agency’s commitment to making a positive impact on the world. By supporting this initiative, Comms8 hopes to contribute to raising awareness about climate change and mobilising people to take meaningful action.

We are proud to support the International Communications Consultancy Organisation (ICCO) for teaming up with our agency to champion this noble initiative.

Why did Comms8 join forces with the UN Weather Kids Campaign?

Comms8’s decision to partner with the UN's Weather Kids campaign stems from a deep commitment to environmental responsibility and a desire to create a positive impact for the future. The campaign’s goals resonate strongly with Comms8’s core values, making it a natural fit for the communication agency.

Here’s a closer look at the reasons behind Comms8’s involvement:

• Shared Values: Comms8 recognises the urgency of climate action and the importance of building a sustainable future. The Weather Kids campaign aligns perfectly with this commitment by raising awareness about the potential consequences of climate change and inspiring people to take action. By supporting the campaign, Comms8 can leverage its communication expertise to amplify this crucial message.

• A Cause Worth Fighting For: The Weather Kids campaign is not just about raising awareness; it’s about mobilising people to take concrete steps towards a better future. Comms8 recognises the importance of this call to action and is proud to be part of a global effort that can make a real difference.

• Collaboration for Positive Change: The Weather Kids campaign brings together a diverse group of organisations, including the UNDP, the WMO, The Weather Channel, and a host of celebrity ambassadors. Comms8 thrives in collaborative environments and is excited to contribute its expertise alongside such esteemed partners.

• Investing in the Future: The future belongs to children, and the impacts of climate change will be felt most acutely by coming generations. By supporting the Weather Kids campaign, Comms8 is making a conscious effort to invest in a more sustainable future for all.

Comms8 believes that communication is a powerful tool for driving positive change. By joining forces with the UN Weather Kids campaign, the agency aims to use its communication expertise to raise awareness, inspire action, and create a lasting impact for generations to come.

The Weather Kids campaign is part of UNDP’s efforts to encourage public conversation and inspire climate action ahead of the COP30 climate negotiations scheduled for Brazil in 2025. COP30 will be a critical moment to get the world on track to limit global warming to 1.5 degrees Celsius. These plans – known as ‘Nationally Determined Contributions’ (NDCs) - are at the very heart of the global fight against climate change.

Get set to watch the Weather Kids campaign as it is telecasted on news channels in more than 80 countries around the world.

These children’s voices are a wake-up call. Their future, and ours, is at stake. We can’t stand by and do nothing. Here’s how YOU can make a real difference:

• Spread awareness by sharing the official video or UNPD Instagram post on your social media.

• Make a pledge for a child’s future. Visit the website https://www.weatherkids.org and take a stand for your child or a child you know.