Chinese Marketing Strategy development for Jersey Dairy – Minioti

Minioti is an ice cream brand held by Jersey Dairy. Jersey Dairy planned to enter the China market with the brand Minioti but was troubled by the lack of knowledge in the China Market.

Case StudyCarol C2 July 2017research, brand strategy, FMGC, Chinese MarketingComment

Air China x CNN Global Media Partnership

Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world.

The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.

Advertising, Brand, Marketing, Media, Case Study, Intergratedmarketing, Social MediaCarol Chan28 July 2015air china, advertising, media, partnership, global, Austria, Germany, digital, Chinese Marketing, onlineadvertising Comment