APAC is more than a region, it’s a mosaic of digital behaviours, platforms, and cultures. Learn the tactics, platforms, and campaigns that actually drive results for brands.
Influencer SaaS platforms are reshaping brand strategies in 2025. From InfluenConnect to CreatorIQ, discover which tools deliver real results.
Discover how global brands thrive on Xiaohongshu (RedNote) using localised strategies, influencer collaborations and authentic storytelling.
KakaoTalk isn’t just South Korea’s top messaging app — it’s the country’s most powerful digital marketing ecosystem. From brand channels to hyper-local ads, learn how global brands can win with Kakao.
K-pop’s global dominance is no accident. Discover the marketing strategies that turned idols into international icons — and what brands can learn from them.
The China creator economy in 2025 is booming, with local KOLs, KOCs, and social platforms reshaping how consumers discover and trust brands. Here's how global businesses can stay relevant, credible, and competitive.
When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?
We’re thrilled to share that our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, has been invited to moderate a special roundtable at this year’s Cannes Lions International Festival of Creativity.
Join Comms8 and InfluenConnect™ at the 2025 Hong Kong Retail Summit to explore influencer marketing, livestream shopping, and the future of digital commerce in Asia.
Discover the leading Chinese short video platforms in 2025 and how each can transform your new media communication strategy. Explore key features, stats, and insights.
520 Day, China’s unofficial Valentine’s Day, is no longer just a love letter — it's a lucrative retail opportunity. Learn how top brands are crafting heartfelt campaigns and capturing consumer emotions.
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From livestream shopping to platform-native payments, social commerce is reshaping Asia’s digital economy. Learn how to turn clicks into conversions in 2025.