Digital PR Measurement Tool Kit by Comms8

Comms8 Digital PR MEASurement Tool Kit

Back in the day, accessing the value of PR effort was straight forward using earned media value or advertising value equivalents of media coverage. Yet such measurements have been challenged by the industry for its accountability, and shall be replaced in the now digitalised environment.

Comms8 as a digital savvy digital PR agency, our research team wanted to understand how marketers navigate through the new digital era, particularly in the post-Covid period. Our survey result suggested that while 80% of the respondents allocate more than half of the total marketing budget on digital channels for their company’s PR campaign, the average level of confidence with their current PR evaluation method is only 6 (out of 10).

We have therefore developed the Digital PR Measurement Tool Kit, deep dive into the 8 key metrics to quantify and measure the ROI of digital PR efficiency and performance, allowing PR practitioners and marketers to step up their games!

 
 

Key findings from our survey:

  • 80% of the respondents say their company spends more than half of the total PR & marketing budget on digital channels.

  • When it comes to the level of confidence with the current PR evaluation method, the average score from the respondent is only 6 (out of 10).

  • Social engagement (18%) is the most common metric for measuring the value of a PR campaign; followed by 'branded search traffic' & 'social sentiment' (both 17%).

  • 90% of the respondents agreed that there was an increase in digital campaign activities in the past 6 months, compared to the pre-pandemic period.

Above metrics could be one of the methods, and there are more…
time to up your digital PR game with 8 measurable metrics.

 

How you could better measure the efforts of digital PR?

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Key measurements for PR efficiency

Being a digital data-driven savvy, Comms8 is your reliable partner in strengthing your online presence.

 

Our Digital PR Services

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Networking with journalists and editors through our extensive network to build an in-depth understanding of your brand

Networking with journalists and editors through our extensive network to build an in-depth understanding of your brand

Developing brand and industry-related content to gain high-quality backlinks

Developing brand and industry-related content to gain high-quality backlinks

Publishing press release and newsworth content to earn media feature

Publishing press release and newsworth content to earn media feature

Organising reviews on the brand to boost the site's ranking on search engines

Organising reviews on the brand to boost the site's ranking on search engines

Outreaching to influencers and bloggers to gain shout outs on social media and communication platforms

Outreaching to influencers and bloggers to gain shout outs on social media and communication platforms

Organising press and blogger-specific events to earn online coverage

Organising press and blogger-specific events to earn online coverage

 

Our Digital PR Strategy

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Expanding the brand's exposure to a wider audience

Expanding the brand's exposure to a wider audience

Building trust amongst audience when the brand's content is shared by a credible source of information

Building trust amongst audience when the brand's content is shared by a credible source of information

Generating lead when more people read about your products/services and click through your website

Generating lead when more people read about your products/services and click through your website

Boosting website traffic when more people read and understand about your business, and share these content online

Boosting website traffic when more people read and understand about your business, and share these content online

Improving brand's ranking on search engine by publishing high-quality content and generate more external links to your website to boost SEO performance

Improving brand's ranking on search engine by publishing high-quality content and generate more external links to your website to boost SEO performance

Driving sales with the raise in audience traffic and leads

Driving sales with the raise in audience traffic and leads