integrated marketing solutions
One voice,
One sound
One voice, one sound - align and coordinate your message to make an impact on your audience is fundamental for brand building. It is easy to lose focus in this omni-channel marketing world. Comms8 helps you ensuring all communication and core message – be it online or offline, image or copy, static or video, are tied and linked closely together by strong integrated marketing solutions.
Particularly for brands that are relatively new in the marketing game, or looking to expand into a new market, having an integrated marketing strategy is crucial in building brand image, and to lay a solid foundation for long-term marketing communication. Sharing the same message across all communication channels could help your target audience remembering and recognizing the brand better – even if they already briefly knew about your brand.
As for established brands, it is important to note that the preferences of your favored audience group, and how they are receiving and engaging with the brand’s message might change from time to time. This explains the need for reviewing the marketing strategy that your brand has already developed and refreshing it to maximize the impact of the marketing message. Audiences’ preferences on different channels vary, hence it is key to adopt different approaches with a consistent message on different platforms.
Comms8 - Top Integrated Marketing Agency
We know it might sound a lot to kick start your integrated marketing strategy, but no worries! Comms8 is here with you. Based on your business nature and target audience, we develop a bespoke strategy that fits the brand best, including:
Understanding your target audience is important in curating a campaign message and creatives that best capture their interests. Based on their geographic and demographic attributes, such as age, industry and interests, we help you to learn more about your future customers and identify the best way to reach them.
A good marketing objective should be practical and achievable. We recommend the goal to be:
- Specific: focus on clearly defined metrics
- Measurable: with quantitative measurements
- Achievable: a goal that is challenging yet achievable
- Relevant: an objective that matches the overall brand positioning
- Time-bound: a clear timeframe and deadline on achieving the goal
No matter if you are targeting a local market, or thinking of expanding to overseas audiences, we believe no market is too difficult to enter. Focusing on data, agility, and purpose in brand strategy, Comms8 works hand-in-hand with you to fuel your brand to reach infinite potential.
Client Testimonial
“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”
“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “
“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”
Case studies on integrated marketing
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Insights on integrated marketing
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