offline advertising

The tactile quality of printed media taps into the consumer’s ‘haptic memory’ (touch memory). Which is proven to be the most lasting form of emotional connection. Using printed media, such as posters or leaflets, can help you reach your target audience much more easily. For a small business with a local reach, print advertising is super effective, as it creates local brand recognition and guides customers directly to your premises. It is an important part of any effective on-ground or guerilla advertising campaign.

More than 60% of consumers are believed to respond to outdoor advertising. It can help you build solid brand familiarity and recall. Because consumers are not able to simply “ignore” the signage they are exposed to when they are not in their homes. Also, as most consumers will view many of the same outdoor signage on a daily basis (i.e. on their commute, taking children to school, etc.), their familiarity with and recall of your brand develops a firm foundation.

Cinema, television, and radio adverts can deliver massive audiences for businesses. They offer unique creative opportunities to build atmosphere, convey emotion and fully engage the viewer or listener's attention. However, costs can be high, and most small businesses feel that TV advertising is out of their reach. In general, these media are better suited to national brands with large budgets. Radio advertising, on the other hand, is both affordable and a highly effective way for small firms to drum up business.

It is all about creating memorable experiences that your audience engages with, and the goal is to forge authentic connections. Experiential marketing campaigns, such as product showcases, immersive experiences, and stunts, become humanistic, holistic, and appeal to today’s customers. It can also boost the bottom line, and consumers who have a positive experience are more likely to buy something.