Weibo MARKETING
WeChat marketing is a fast-growing social media marketing opportunity
Weibo is the first social media choice to reach out Chinese young generation. As a popular social media platform in China with 190 million daily active users. 80% of Weibo active users are under 30 years old and the user base covers Chinese tier 1 to tier 4 cities. Many people refer to it as Chinese Twitter due to its word limit and repost function. Weibo is an ideal environment to spread messages and engage with followers via different methods like lucky draw, fan groups, or hashtags. Weibo incorporates stories of images, short videos, and hashtags, similar to Instagram. The platform is generally where the sharing of memes, content publication, and rapid dissemination of information takes place.
Weibo emphasizes time-efficient - where you can catch up on trendy topics every minute. On Weibo, instead of just viewing content from people you follow, you also view trending topics in your newsfeed. Besides, you also can easily connect your e-commerce store with a Weibo account on the Weibo Mini Shop platform. As a partner of Alibaba, the Weibo window gives you the function of direct sales through the collaboration of e-commerce sites such as Taobao and Tmall through links.
Marketing on Weibo is more effective than marketing on WeChat, in terms of attracting followers unfamiliar with your brand. Weibo’s marketing platform allows users to target specific demographics and interests.
Weibo can execute 4 different types of ads campaigns:
Other Weibo Advertising Strategies
Content is king when building and retaining followers on Weibo. If you are entering into the Chinese market and doing ad campaigns on Weibo, frequent and engaging posts should be localized for the specific Chinese audience.
Apart from high-quality content and ads campaigns, there are several mass-marketing strategies on Weibo:
Make use of Weibo Stories: It is similar to Instagram stories and can showcase companies’ events or products as well as attract interested followers.
Incorporate multimedia: Besides text and images, Weibo also supports multimedia like GIFs, video clips, external links, and 360 panoramas. The incorporation of multimedia makes posts more visually attractive.
Drive interaction with 360° and VR media: 360° media refers to videos or pictures that offer viewers the ability to look at the whole picture through different perspectives albeit in the same position in 3D. This can be further enhanced by virtual reality, a technology being popularized in China, and drive interaction between users and brand content.
Run promotions: Raffles and giveaways are very popular on Weibo. Companies looking to expand their followers or enhance engagement generally follow the share-to-enter promotion model.
Here at Comms8, we could you help with Weibo marketing
Weibo official account set-up to kick start the journey
Content creation and localization leveraging our in-house graphic and design capabilities and native speaking specialists
Search engine optimization on Weibo to raise brand awareness and visibility
Match and manage KOLs with brands and products that fit, to raise brand awareness
Client Testimonial
