baidu seo

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Baidu SEO in China

With an 84.97% market share on mobile search, Baidu is the No.1 market channel in terms of search engine optimization and search engine paid ads, especially for B2B brands.

Comms8 provides complete Baidu SEM and SEO service, including keywords research, meta title & description optimization, on-page optimization, loading speed optimization, technical SEO, and more.

There are some tips you need to know before starting an SEO campaign on Baidu.

Prepare a Chinese version website for Baidu SEO

In the China SEO market, Baidu prioritizes the Simplified Chinese website, the other language website might not even be indexed in search results. At the same time, it also easy for Chinese natives to read the content as there is no "Google Translate" that helps to translate the content automatically.

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Choose a suitable domain
Choose a suitable domain

A simple and easy-to-remember domain is good for user experience. The returning visits tell Baidu users like your website and it will also be recognized by the search engine.

Domain name with suffix. com, cn, net, and edu are common. The website suffixes such as edu will have good results regardless of whether they are included or snapshots. The weight of the website is relatively high, but such a domain name needs to be an education network. If your website is a corporate website, it is recommended to use the regular com and cn suffixes.

Choose the right server space
Choose the right server space

The opening speed of the server space not only seriously affects the user's reading experience, but also affects the normal crawling of search engines. Therefore, choosing a stable and fast enough server space is very important for Baidu's SEO optimization.

Choose a strong server space provider
Choose a strong server space provider

The stability of the server space requires certain techniques to ensure. Some space service providers without technical strength can hardly guarantee the stability of the server space. Some server space providers even deliberately shield it to save bandwidth. If Baidu spider’s crawling was removed, the website could not be indexed in Baidu web search, causing losses to users.

Website home page is crucial

While Google gives priority to internal pages, the Baidu search engine focus on the website's home page. Thus, we always ensure the home page is optimized to increase the traffic to the website.

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Make high-quality content for users
Make high-quality content for users

The users search and visit a website only for valuable content. The purpose of building a website is to show high-quality content to users, sell our products and services and then achieve profitability. Website content is the most important aspect of attracting users. The website should have a clear theme, and all content should be developed around this theme. Do not add content that is not related to the theme which will damage the overall quality judgment of Baidu on the website and affect the overall authority of the website.

Choose suitable main keywords for the homepage
Choose suitable main keywords for the homepage

The main keywords of a homepage are essential for a website. It is the theme of the whole website, all internal pages are built around the theme. The correct choice of keywords directly determines the ranking of the website and the amount of traffic. The search volume of the keywords should be relatively high and stable over a long period. The specific techniques will be discussed in the following parts.

Optimize on-page SEO for the home page
Optimize on-page SEO for the home page

Make sure the website title is set reasonably, the Meta tag setting is in place, keywords are added to the image attributes, and so on. Since the search engine can't recognize the picture well, add a description to the picture through alt and tell Baidu the content of the picture.

Keywords is effective

Baidu cares about keywords more than Google. We usually use Baidu Keyword Plan to find out the specific ones, Particularly the long-tail keywords, for the higher rank. Baidu keyword plan shows clear search volume as well as keyword competition.

  • Keyword search volume is taken into account in the first place. It has no meaning to use keywords with extremely low search volume.

  • Keyword relevancy. The selected keywords need to be accurate, closely related to the website.

  • Keyword competition. High search volume and low competition are ideal. At the bottom, the keyword competition should be moderate.

  • Search intent is also highly valued since it directly affects the quality of traffic and further influences the conversion.

Other channels to optimize Baidu SERP

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Baidu Maps
Baidu Maps

It shows the map results related to the search content, come with location, reviews, price, etc.

Baidu Baike
Baidu Baike

Similar to Wikipedia, it can be used to put the encyclopedia profile of the company.

Baidu Zhidao
Baidu Zhidao

The Biggest Q&A platform in the world. The Q&A web page will display on the top of the Baidu search engine.

Baidu Tieba
Baidu Tieba

A community forum was created by Baidu, where people can discuss different topics. It is content seamlessly links with Baidu research results.

It is easy to get overwhelmed with so many search engine optimisation methods in China. As a Chinese marketing expert, Comms8 has rich experience in SEO marketing in China. Contact Comms8's SEO specialist and find out the most suitable approach for your brand to kickstart the SEO journey in China.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Sandra N - Nelson
Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Case studies on Baidu SEO

Insights on Baidu SEO

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