baidu seo
With an 84.97% market share on mobile search, Baidu is the No.1 market channel in terms of search engine optimization and search engine paid ads, especially for B2B brands.
Comms8 provides complete Baidu SEM and SEO service, including keywords research, meta title & description optimization, on-page optimization, loading speed optimization, technical SEO, and more.
There are some tips you need to know before starting an SEO campaign on Baidu.
Prepare a Chinese version website for Baidu SEO
In the China SEO market, Baidu prioritizes the Simplified Chinese website, the other language website might not even be indexed in search results. At the same time, it also easy for Chinese natives to read the content as there is no "Google Translate" that helps to translate the content automatically.
Website home page is crucial
While Google gives priority to internal pages, the Baidu search engine focus on the website's home page. Thus, we always ensure the home page is optimized to increase the traffic to the website.
Keywords is effective
Baidu cares about keywords more than Google. We usually use Baidu Keyword Plan to find out the specific ones, Particularly the long-tail keywords, for the higher rank. Baidu keyword plan shows clear search volume as well as keyword competition.
Keyword search volume is taken into account in the first place. It has no meaning to use keywords with extremely low search volume.
Keyword relevancy. The selected keywords need to be accurate, closely related to the website.
Keyword competition. High search volume and low competition are ideal. At the bottom, the keyword competition should be moderate.
Search intent is also highly valued since it directly affects the quality of traffic and further influences the conversion.
Other channels to optimize Baidu SERP
It is easy to get overwhelmed with so many search engine optimisation methods in China. As a Chinese marketing expert, Comms8 has rich experience in SEO marketing in China. Contact Comms8's SEO specialist and find out the most suitable approach for your brand to kickstart the SEO journey in China.
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A simple and easy-to-remember domain is good for user experience. The returning visits tell Baidu users like your website and it will also be recognized by the search engine.
Domain name with suffix. com, cn, net, and edu are common. The website suffixes such as edu will have good results regardless of whether they are included or snapshots. The weight of the website is relatively high, but such a domain name needs to be an education network. If your website is a corporate website, it is recommended to use the regular com and cn suffixes.