baidu seo

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Baidu SEO in China

With an 84.97% market share on mobile search, Baidu is the No.1 market channel in terms of search engine optimization and search engine paid ads, especially for B2B brands.

Comms8 provides complete Baidu SEM and SEO service, including keywords research, meta title & description optimization, on-page optimization, loading speed optimization, technical SEO, and more.

There are some tips you need to know before starting an SEO campaign on Baidu.

Prepare a Chinese version website for Baidu SEO

In the China SEO market, Baidu prioritizes the Simplified Chinese website, the other language website might not even be indexed in search results. At the same time, it also easy for Chinese natives to read the content as there is no "Google Translate" that helps to translate the content automatically.

Website home page is crucial

While Google gives priority to internal pages, the Baidu search engine focus on the website's home page. Thus, we always ensure the home page is optimized to increase the traffic to the website.

Keywords is effective

Baidu cares about keywords more than Google. We usually use Baidu Keyword Plan to find out the specific ones, Particularly the long-tail keywords, for the higher rank. Baidu keyword plan shows clear search volume as well as keyword competition.

  • Keyword search volume is taken into account in the first place. It has no meaning to use keywords with extremely low search volume.

  • Keyword relevancy. The selected keywords need to be accurate, closely related to the website.

  • Keyword competition. High search volume and low competition are ideal. At the bottom, the keyword competition should be moderate.

  • Search intent is also highly valued since it directly affects the quality of traffic and further influences the conversion.

Other channels to optimize Baidu SERP


It is easy to get overwhelmed with so many search engine optimisation methods in China. As a Chinese marketing expert, Comms8 has rich experience in SEO marketing in China. Contact Comms8's SEO specialist and find out the most suitable approach for your brand to kickstart the SEO journey in China.


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