How did brands build hype for Valentine’s Day?
With plenty of people sure to panic-purchase gifts, roses, chocolates and cards with cutesy messages, brands are determined to leverage the big “V” - VDay opportunity. But how to cut through the cluttered market is a question. This year’s Valentine’s Day, some witty cross-brands partnerships are stirring up the heat for this special day.
1. New York Manhattan - Tiffany & Co. x Flowerbx
Tiffany partnered with an online flower delivery service Flowerbx to open a two-week pop-up flower shop inside its store in Manhattan. The pop-up Instagram-ready florist is called Tiffany Flagship Next Door, where people can purchase a bundle of bouquets for real, starting from £85, all potted plants all in Tiffany vases. A tactical way to target the wider audience and drive footfall to its shop.
Tiffany Flagship Next Door
2. Singapore - KFC x Deliveroo
KFC and Deliveroo created a limited edition “Will Delive-Roo Be My Valentine” ring to help customers to surprise their loved one on Valentine's Day. This ‘perfect ring’ is designed with the iconic KFC bucket featuring a Deliveroo logo, presented in a Tiffany-look-alike box. How to get it? Guests can order the KFC Valentine’s Day Combo via the Deliveroo App at selected 6 Singapore stores on 13th February. Though we’re not sure if your other half would be impressed by this ‘ring’, the campaign is a great way to generate some PR buzz for both brands.
KFC’s “Will Delive-Roo Be My Valentine”
3. US - Burger King x Warner Bros.
The new Warner Bros movie Harley Quinn: Birds of Prey finds a new way for people to channel their resentment towards the ex-lovers into energy (quite literally). The movie is about how a heroine - Harry - strives unremittingly after her break-up with his lover Joker. In the States, people can bring a printed photo of their abhorred ex to Birds of Prey-themed “break-up boxes'” at the select Burger King to exchange for a Whopper. Tied in with the movie theme, the activity targets to attract singles and avid fans of the movies.
“break-up boxes”
Prepare markerting campaign for holidays need comprehensive marketing research. Launching marketing activities alongside the festivals definitely increase brand exposure and publicity. Contact Comms8 today for creating your next innovative campaign to engage with your customers: info@comms8.com.