The Top Chinese Short Video Platforms You Need to Know in 2025

Short video content has revolutionised the way people communicate, consume, and engage online. With the average person spending over 84 minutes daily on video content in 2024, short-form video is no longer just a trend—it's the backbone of modern digital storytelling. Platforms built specifically for short video have emerged as powerful tools for personal expression, brand marketing, and cultural exchange.

According to a 2024 report by Statista, short-form video makes up nearly 50% of all video views worldwide, with Asia leading the way in user engagement and platform innovation. In China alone, over 1 billion people actively use short video apps, highlighting their integral role in everyday life and digital commerce.

Whether you're a business expanding into Asian markets or a content creator seeking international reach, understanding the key short video platforms can unlock unprecedented opportunities.

The Top 6 Short Video Platforms Dominating 2025

Short video platforms vary in their user base, features, and cultural impact. Let’s explore the top platforms shaping new media communication today.

1. Douyin (抖音): ByteDance’s Cultural Powerhouse

Douyin, the Chinese counterpart of TikTok, remains a dominant force with over 750 million monthly active users in China alone. Known for its AI-powered recommendation engine, Douyin helps users quickly find content that resonates with their interests, while offering a creative suite of tools for video editing.

Key Features:

• Videos from 15 seconds to 10 minutes

• Advanced editing with filters, effects, and AR tools

• Integrated e-commerce, livestreaming, and brand collaborations

For global brands entering China, Douyin offers unmatched exposure with a highly engaged user base and seamless social commerce features.

2. Kuaishou (快手): Real Lives, Real Stories

Kuaishou promotes authenticity and everyday life, attracting users from second- and third-tier cities. It boasts over 640 million monthly active users and is beloved for its community-driven content and livestream shopping functions.

Why Kuaishou Stands Out:

• Emphasis on ordinary users and rural stories

• Popular among Gen Z and millennials outside major metros

• Deep integration with e-commerce via Kuaishou Shop

3. WeChat Video Channels (视频号): Tapping into China’s Super App

As an extension of the WeChat ecosystem, Video Channels leverage the app’s 1.3 billion monthly users to amplify short video content. Users can create, share, and discover videos directly within WeChat, making it ideal for brands seeking seamless integration with their existing follower base.

Notable Benefits:

• Built-in social sharing via WeChat Moments and Groups

• Monetisation through tipping, e-commerce, and livestreams

• Cross-promotion with WeChat Official Accounts

For B2C and B2B brands alike, WeChat’s video ecosystem ensures visibility among China’s most digitally active demographics.

Hidden Gems and Alternative Short Video Platforms

While the big players dominate, several other platforms are making waves with niche audiences and innovative features.

4. Haokan (好看视频): Baidu’s High-Quality Video Hub

Launched by Baidu, Haokan focuses on curated, high-quality short videos. While its user base is smaller than Douyin’s, its AI-powered recommendation engine targets users looking for educational or inspiring content.

Haokan’s Unique Selling Points:

• Integrated with Baidu search and smart devices

• Popular for news, tutorials, and storytelling

• Targeted ad placements based on user search history

For content marketers prioritising quality and educational impact, Haokan offers a distinct edge.

5. Weishi (微视): Tencent’s Creative Playground

Weishi is Tencent’s bid to stay competitive in the short video space. Integrated with QQ and WeChat, it supports a variety of filters, effects, and music libraries.

Standout Features:

• Real-time effects and beauty filters

• Social interactivity via Tencent's broader network

• Favoured by younger QQ users

Though smaller in scale, Weishi’s integration with Tencent services offers targeted access to younger digital natives.

6. Miaopai (秒拍): Pioneer of Mobile Short Video

Once China’s leading short video app, Miaopai has evolved into a niche platform supporting humorous and trending content. It is still preferred by users who value its editing tools and ease of use.

Key Differentiators:

• Simple, beginner-friendly interface

• Legacy fanbase from early video adopters

• Focus on humour, memes, and cultural trends

While no longer a market leader, Miaopai remains a valuable platform for niche content and experimental campaigns.

Why Brands Should Leverage These Platforms for Communication

Short video platforms are not just entertainment tools—they are essential marketing channels in 2025. For foreign businesses entering Asia, especially China, these platforms provide:

• Massive reach and localisation: Platforms like Douyin and Kuaishou can reach millions within seconds.

• Influencer collaboration opportunities: The rise of KOL (Key Opinion Leader) marketing makes these platforms ideal for brand storytelling.

• Integrated e-commerce features: From live product showcases to instant purchases, short video platforms are driving China’s $4 trillion digital economy.

Top benefits of short video marketing:

• Higher engagement rates (up to 2x that of traditional content)

• Sharable, snackable content ideal for mobile users

• Enhanced authenticity and user trust

Final Thoughts: Choosing the Right Platform for Your Strategy

Each short video platform brings unique strengths, audiences, and content styles. For brands, it’s not about choosing the most popular one—it’s about selecting the right platform for your target audience and message.

Whether it’s Douyin’s viral reach, Kuaishou’s authentic community, or WeChat Video Channels’ built-in network, short video platforms are shaping the future of digital communication.

And if you’re looking for a KOL or influencer, InfluenConnect offers the perfect platform to connect you with over 105,000 Chinese and Asian KOL.  Click here to learn more about InfluenConnect.

For more in-depth insights, follow Comms8 where we help your brand expand into foreign markets.

At Comms8, we specialise in helping businesses leverage the power of cross-border marketing in Asia.  With our expertise, we can assist you in harnessing the influence of social commerce strategies to boost your brand’s credibility and awareness.  Contact us today to learn more about empowering your brand in the dynamic market.