How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan22 May 2018brand, marketing, china marketing, Valentine's Day, 520 day, campaignComment