It's official - Facebook is the biggest TV advertiser in UK

If you think TV is a long gone business, think again. TV adspend in the UK tops £5 billion and Facebook was the biggest advertiser.

AdvertisingCarol Chan25 February 2016Tv, facebook, google, netflix, machine zone, mutual agent, digital, comms8Comment

Pepsi already kickstarted its 2016 CNY campaign

Pepsi has already kickstarted its CNY campaign with a viral video based on a classic Chinese tale "The Journey to the West".

AdvertisingCarol Chan11 January 2016CNY, advertising, China, PepsiComment

Burberry invites you to star in its Christmas ad

Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.

Advertising, Brand, MarketingCarol Chan25 November 2015Burberry, Luxury, London, Christmas, advertising, media, GoogleComment

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.

Brand, Advertising, CreativityCarol Chan26 February 2015CNY, Content Strategy, Comms8, Malaysia, advertising, Asia, ChinaComment

The Failed Lemon: French supermarket turns ugly fruit to hero

Intermarche launched a campaign called “Inglorious Fruits and Vegetables" to turn these unwanted produce into a solution for cutting food waste.

Advertising, Inspirations, Brand, CreativityCarol Chan1 August 2014advertising, creative, france, intermarche, FMCG, PrintComment