Video Marketing in China: Unlocking a Multi-Billion Dollar Opportunity

China’s video streaming market is booming, with over 944 million users and $47.5 billion in value by 2023. Discover how brands can leverage streaming platforms and live commerce to engage with Chinese consumers.

BlogSweeta Lovelyta25 September 2024socialmedia, videomarketing, videomarketinginchina, asia, videostreaming, KOL, KOC, Content StrategyComment

This's probably the most powerful video you've ever seen

You migh have never heard of Sandy Hook Promise before, but they have probably made the most powerful video.

MediaCarol Chan7 December 2016video, Content Strategy, charity, comms8, Social mediaComment

This award-winning SHISEIDO ad is seriously addictive

This award-winning SHISEIDO ad is seriously addictive after you've watched it for the first time.

AdvertisingCarol Chan21 September 2016Japan, Shiseido, Content Strategy, case studyComment

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.

Brand, Advertising, CreativityCarol Chan26 February 2015CNY, Content Strategy, Comms8, Malaysia, advertising, Asia, ChinaComment