While the buzz around TikTok and Snapchat is undeniable, the advertising potential of the Meta, Facebook and Instagram world shouldn’t be underestimated. Here’s how Meta Ads offers a powerful toolkit for businesses of all sizes in 2024.
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Are you looking to enter the Chinese market? Xiaohongshu (Little Red Book) is a powerful platform to reach millions. With over 200 million active users and 140,000 brands already on board, it’s a strategic move for global brands like yours.
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Known as China’s Twitter, Weibo boasts over 500 million active monthly users and is one of the top microblogging platforms where brands can share bite-sized content, short videos or social ads. Here are some tips to master the platform.
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E-Commerce giant ASOS is venturing into the growing field of retail media to boost revenue in challenging market conditions. Building on its existing retail media initiatives launched in 2021, the fashion e-commerce giant has partnered with Criteo and here’s all you need to know.
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Japan offers an appealing market for businesses seeking international expansion, particularly those in the B2B sector. Here’s how you can capture the allure of Japan’s digital market and steps to navigate through the potential challenges faced by foreign companies.
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