With over 65,000 tweets during Cannes Lions 2023 and 593 million monthly active users on Weibo, social media is essential for event success. Learn 6 proven strategies to activate X and Weibo at your next event!
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China’s dream ride on the digital wave has been nothing short of phenomenal. As Southeast Asian nations strive to build their own digital economies, can China’s successes inspire them to reach new heights?
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Known as China’s Twitter, Weibo boasts over 500 million active monthly users and is one of the top microblogging platforms where brands can share bite-sized content, short videos or social ads. Here are some tips to master the platform.
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Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.
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