China’s EdTech market hit a staggering $133.9 billion in 2023, fueled by a tech-savvy population and booming internet access. This presents a golden opportunity for brands to crack down on this lucrative market.
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Japan has the oldest population in the world with over 28% of its people being 65 or older. This number is expected to grow to one-third by 2036. Here’s the impact of the ageing population on the country.
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Did you know over 73% of customers are now eco-conscious while purchasing new clothes? Fashion brands across Asia & Europe are ditching fast fashion to tackle the industry’s hazardous environmental impact and to move towards a sustainable future.
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Korean dramas are taking the world by storm, and they can be your secret weapon to win over Asian audiences. Here’s how you can use K-dramas to create targeted campaigns that Asian viewers will love!
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Looking to expand your reach in the booming Asian market? The Amazon Retail Media Network isn’t just for retailers; it's a powerful tool for brands of all sizes where you can purchase ad space on various channels across Amazon’s vast e-commerce platforms.
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