Genshin Impact is an RPG open-world game developed by Asia developer Mihoyo. with 65m+ active players.
As part of its 2nd Anniversary Global Celebration 2022, Comms8 was tasked to bring the game to life in the UK.

The game download achieved 11-20% growth in the UK after the campaign period, and the campaign drove over 73.2m of impressions. We position Genshin Impact at the heart of GenZ, and enjoy music, create content and connect in the real world together.

Case Study, MarketingGuest User7 March 2023case study, GenZ, Genshin Impact, Comms8, popculture, marketingComment