Comms8 and ICCO's Joint Effort with UNDP's Weather Kids Campaign Shortlisted for Cannes Lions Award
We are excited to announce that Comms8 and ICCO’s collaboration with the UNDP Weather Kids campaign has been shortlisted for the prestigious Cannes Lions Award in the Sustainable Development Goals category. This recognition highlights our efforts to raise awareness about climate change and its impact on children.
About the Weather Kids Campaign
In collaboration with the World Meteorological Organisation and The Weather Channel, the Weather Kids Campaign features children presenting future weather forecasts for 2050 based on climate projections. The goal is to educate and encourage action against climate change while driving public effort to be ahead of the COP30 climate negotiations for Brazil in 2025.
How We Managed to Success
Comms8’s MD Carol Chan is speaking at ICCO panel in Cannes Lions Festival.
Comms8 played a crucial role by leveraging influencer and media outreach in the UK, Hong Kong, Taiwan, and mainland China. We identified and outreach to key influencers and media outlets to amplify the campaign’s message, inspiring urgent climate action that aligns with environmental responsibility, optimising the campaign’s impact.
Influencer and Media Outreach
Influencers’ sharing on their social media platforms
Comms8 initiated a total of 100 environmental advocates and influencers bridging cultures across the UK, Hong Kong, Taiwan, and mainland China from Instagram and Weibo respectively. This includes media, key opinion leaders (KOLs), and key opinion consumers (KOCs) to bring the Weather Kids campaign to the forefront of social media and news.
Impact and Recognition
Weather Kids project on the front page of the Cannes lions magazine
Both the Weather Kids Campaign and our effort have successfully enhanced the reach of the crucial message on climate change, prompting communities and individuals to act on sustainable practices. Being shortlisted for the Cannes Lions Award (Sustainable development goals category) is a testament to the campaign’s effectiveness and the power of strategic communication in driving global change.
Looking Ahead
Comms8 remains dedicated to supporting initiatives that align with sustainable development goals. This recognition inspires us to continue promoting environmental awareness and action.
For more information about the Weather Kids campaign and Comms8's involvement, visit Comms8 News. Stay tuned for updates as we await the final results of the Cannes Lions Awards.
About Comms8
Comms8 is a leading communications agency specialising in innovative and impactful campaigns across diverse markets. We help brands connect with their audiences meaningfully, driving engagement and achieving measurable results.