Marketing strategy & planning

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We care about how your customers think about you

From awareness to conversion, a marketing strategy is your overall game plan in raising brand awareness and turning potential customer leads into sales. It usually involves the company's business and value proposition, brand message, data on target audience group and other brand-level elements.

At Comms8, we care about how your customers think about you.
By analysing data, business nature and referencing industry performance, we could help you with:

Asset gallery
Defining target audience & segmentation
Defining target audience & segmentation

Understanding your target audience is important in curating a campaign message and creatives that best capture their interests. Based on their geographic and demographic attributes, such as age, industry and interests, we help you to learn more about your future customers and identify the best way to reach them.

Defining marketing objectives
Defining marketing objectives

A good marketing objective should be practical and achievable. We recommend the goal to be:

- Specific: focus on clearly defined metrics
- Measurable: with quantitative measurements
- Achievable: a goal that is challenging yet achievable
- Relevant: an objective that matches the overall brand positioning
- Time-bound: a clear timeframe and deadline on achieving the goal

Conducting market analysis
Conducting market analysis

For your marketing campaign to be effective and successful, it is essential to conduct a comprehensive market research and analysis to help understand where your brand stands, in different markets and amongst competitors. It is crucial to identify the opportunities and possible threats to your business.

Through our extensive industry research, and trilingual language speaking team based in the UK, China and Hong Kong, we have an in-depth understanding of your target markets and help you to identify where the opportunities are to bring your brand forward to the right group of audience.

Advising budget allocation & media mix
Advising budget allocation & media mix

As much as you'd like to advertise on every social and marketing platforms, budget and resources are limited. With our data-driven approach, we pick and focus on channels that maximise the return on investment - be it display advertising, personal in-mail, media outreach, social media, or influencer marketing.

The more the channels you are advertising on, does not always necessarily mean the better you are in building your brand. We help you to choose the right channels, targeting the right audiences, at the right time to best utilise the budget for a maximised result.

The marketing strategy and planning shall be aligned with your entire brand value, objectives, and business goal, allowing you to make the best use of resources available to strengthen your edge amongst competitors.

At Comms8, our agility lays across UK, China, and Hong Kong. We work with partners that share the same belief and help to bring your brand's value to light. Looking beyond short-term goals, we work closely with you focusing on the real impacts to your business in the long-run.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP
Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Tammy C - One Family
Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

Case studies on marketing strategy & planning

Insights on marketing strategy & planning

Blog
Leveraging Zhihu for Effective B2B Marketing Strategies in China
Leveraging Zhihu for Effective B2B Marketing Strategies in China

Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.

The Rising Dragon: China’s Growing Control on Global Car Market and Why the EU is Probing Chinese Subsidies
The Rising Dragon: China’s Growing Control on Global Car Market and Why the EU is Probing Chinese Subsidies

China, poised to become a global automotive export hub, has its eyes set on Europe as its key market. On October 4, 2023, the European Commission launched an investigation into whether Chinese BEV exports are receiving unfair subsidies.

China’s E-Commerce Shopping Festivals: 3 Ways To Unlock Billions in Sales
China’s E-Commerce Shopping Festivals: 3 Ways To Unlock Billions in Sales

China’s e-commerce market is one of the largest and fastest-growing in the world, with online sales crossing over $2 trillion in 2022. Festivals like Singles’ Day, 618 and Double 12 Day offer huge opportunities for foreign businesses to develop a strong brand presence in the Chinese market.