Media Planning & Buying

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Advertising is designed to persuade and motivate the target audience to take action.

Media planning & Buying has a long history. Modern advertising uses various formats and channels to communicate with the target audience, getting people to know more about your services and products, and ultimately, purchase from you. Advertising has a significant impact on raising a brand's awareness and introducing new products and services. A good media strategy can help you stand out from the crowd, retaining your existing customers while driving sales from new customers. It is particularly important to advertise wisely while entering a new market.

Planning media activities is not just about creating ad content, it is a process that involves ad placement, media selection, budget management, ad frequency, and performance optimization. With the development of media channels and devices, it becomes critical to have a complete media planning & buying strategy to cut through the noise, both online and offline.

While there are many different advertising channels, from outdoor advertising to digital marketing, we have to bear in mind that not all “advertising” needs to pay. It is particularly true when it comes to search engine optimization (SEO) – how you organize and include web content that is most relevant to your site and improves the site’s visibility on search engines.

With our expertise in cross-border media strategies, Comms8 provides you with various media options under one roof. We tailor the best advertising media mix for you, and focus on ad data and analysis to optimize the ad performance, making sure you achieve maximum ROI. On average, we help our clients save 20% on media costs compared to market price*.

*Subject to media spend and availability.

 

Comms8 is a professional Media Agency

Being your trusted media partner, we provide media advertising ing services on below channels:

Featured
Offline advertising
Offline advertising

Offline advertising is still a powerful advertising format even after digital advertising has hit the scene. It comes in many forms like newspapers, magazines, billboards, flyers, etc. This sort of resource is good for building recognition with the audience, especially for industries targeting the mass population and businesses targeting specific geographic locations.

Shopping TV
Shopping TV

TV maintains its position as a necessary media and home appliance for a large group of people, especially for families. In the past 5 years, although people are spending more time on online video platforms like Netflix or on social media, the average daily time every British spent on watching TV was reduced by 30 mins only. Promoting on Shopping TV or Direct Response TV is still an effective way to enhance your brand’s awareness and educate the audience on your product features and benefits.

Online advertising in China
Online advertising in China

The online landscape in China is very diverse. A professional and data-driven advertising plan is needed in order to draw attention from 914 million active Internet users in China. Not only focusing on Baidu, the most used search engine in China, or WeChat, the most popular communication app in China, Comms8 also guides you through other online channels that can effectively target your audience.

Cross-Border SEO
Cross-Border SEO

If you want to expand your business and increase your brand recognization online in China, SEO is an important part that you can't ignore. Search Engine Optimization in China is not an easy thing. It requires professional SEO knowledge for different search engines, native Chinese language content creation, and an understanding of Chinese culture. With our 10 years of experience in Chinese SEO, with the native speaking team, your keywords ranking in Baidu and other search engine visibility is done right.

Baidu SEM
Baidu SEM

With Baidu advertising, you can reach up to 95% of Internet users in China. The best part is you only paid when the people showing interest in your product click your ad, which means you are free to show your brand, your product, or your service to Chinese customers. Besides just keyword bidding, there are more formats on Baidu, including Brand Zone, Baidu Knowledge, and so on.

Baidu Seo
Baidu Seo

With an 84.97% market share on mobile search, Baidu is the No.1 market channel in terms of search engine optimization and search engine paid ads, especially for B2B brands. Comms8 provides complete Baidu SEO service, including keywords research, meta title & description optimization, on-page optimization, loading speed optimization, technical SEO, and more.

We also offer below services as part of our advertising services:

In Comms8, we provide various ad formats and channels to effectively target your audience with tactics. We believe with the right strategy, there is no market too difficult for a brand to enter.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Sandra N - Nelson
Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Case studies on advertising in China

Insights on Chinese advertising

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