WEBSITE BUILDING AND DEVELOPMENT

cropped-view-of-designer-using-graphics-tablet-whi-4WHSQNZ.jpg — A well-designed website indirectly affects brand awareness and sales conversion.

While most people engage and communicate with brands through social media, it is still important for brands to design and develop a brand website with a good user interface (UI) and user experience (UX). An official website is not just a way to build brand credibility but is also an information hub where potential customers will be able to look for brand information easily. A well-designed website indirectly affects brand awareness and sales conversion.

The majority of online searches now happen on mobile devices, which generated over half of the global website traffic in 2020. A mobile-friendly website design is a necessity to stay relevant and get found online. 85% of people think a company's mobile website design should be as good or better than their desktop website design. So it is necessary for brands to have a responsive website design that will make their website look and function great on devices of all sizes.

Below are a few tips to build an effective website which drives the desired result

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Choose the right CMS (content management system)

A CMS website reduces the time required to publish, allowing brands to get their content online faster. A brand can start with a CMS template and gradually develop it to align with the brand's style. Amongst the commonly seen CMS, Wordpress is one of the most flexible ones which allows users to personalize the website. Squarespace is good for branding due to its beautifully designed templates while Magento is focusing on e-commerce. You can learn more about the features of mainstream CMS below.

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Wordpress

Starting from 2013, wordpress is now the most popular and commonly used CMS for building a website. Wordpress is known for its open-source and very mature plugin environment. No matter you are a newbie or a veteran website developer, you can make use of Wordpress to build a professional website. There are tons of themes (free and paid), plugins to meet all your needs.

Wix

Wix helps people to build websites by an automatic drag and drop online builder. With very aggressive marketing activity, Wix is now sharing the second global market share with 7.17%. Wix is always recommended for people with less or no website building experience or coding skills.

Squarespace

The biggest advantage of Squarespace is the availability of good-looking templates. People can simply select one elegant template and replace the content with their own. In terms of pricing, unlike Wordpress and Wix, there is no free plan. If you don’t have design skills and want to build a visually attractive website, Squarespace is your choice.

Joomla

Joomla is a popular CMS in the website developer’s eyes. Just like Wordpress, it’s completely free. Many professional websites are running by Joomla. However, it’s not the best choice for everyone because of its steep learning curve. But if you are confident with website development and coding, you can build any website from a personal blog to a larger enterprise website with Joomla.

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Choose the right domain and publish localized content

A domain which is representing your brand and is easy to remember is a must - but if you are looking into entering the Chinese market, always use a Chinese domain. A domain that is hosted outside of China takes longer to load, and may be blocked due to various reasons, which affects the user experience and reduce the efficiency of the website, ultimately affects the conversion. It is as important to create localized website content in Chinese if you are targeting Chinese customers - not just being an effective way of communication, but also improves the ranking on Chinese search engines which makes your website visible to more audience.

Set up SEO

Getting the content with keywords done doesn't mean getting SEO all set. There is still a lot that we can do to improve the search engine ranking, from URL setting, tagging set up and site map setup, etc. Getting backlinks is also a way to improve your website's search ranking but this involves a bit of PR effort - outreaching to media and other online platforms, or through influencer marketing.

Connect to social media

When we say connect to social media, it's not just about having a social media icon on your website that directs users to your social media account, or vice versa. Constantly sharing website content on your social media account will create a backlink to your website which improves search engine ranking. Where suitable, you can also embed a 'share' button on designated web pages which audiences will be able to share your website content to their social media account, creating even more backlinks. This will also give wider exposure to your website.

Design a user-friendly Google Ads landing page

If you are running a Google Ads campaign, having a well-designed landing page will definitely maximize your returns on investment. A visually attractive landing page with a clear call-to-action message, alongside a streamlined interface is going to drive better conversion - no matter it is a purchase, a download, or a registration.

Comms8 is here to help you and your brand to design and develop the best performing website. We offer services to global brands, in particular to brands who wish to enter Chinese market. Get in touch if you are interested in our service:

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Client Testimonial

Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

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