3 Chinese marketing news this week : Ant Group IPO | Prologued Double 11 | Monster trend in China
Ant Group IPO
On 3/11, The Shanghai Stock Exchange and The Stock Exchange of Hong Kong Limited announced the listing of Ant Groups was suspended.
Just a week ago, Jack Ma made a controversial speech at the Bund Summit to criticise the banking system in China. Jack Ma bluntly said that the concept of a bank is like a pawnshop that relies on mortgages and guarantees. He stressed the importance of getting rid of the financial “pawnshop” thinking and relying more on the credit system. He also said the Basel Agreement is more like a club for the elderly. To do risk-free innovation is to stifle innovation, that there is no risk-free innovation in the world.
This speech created a big noise for the week, at the same time, attracted lots of criticisms. Some Chinese media believe the suspension is due to Jack Ma’s recent speech, but no one really knows the truth.
Jack Ma and Ant Group IPO
Prologued Double 11
Until 1/11 this year, there are 100 brands with a turnover of over 100 million yuan on Double 11. Skincare including masks, serums, face creams, and eye creams are some "must-buys" on the social platforms, whereas other conventional categories such as clothing and snack did not seem to have a high volume of consumption.
Aside from beauty and skincare products, pet-related products such as cat food were popular amongst consumers. More people are willing to spend on imported pet food, though they are more expensive - not surprise to know that there is a saying in China that “The consumption power of cats and dogs exceeds human”.
Brands including skincare and make brands L’Oreal, Estée Lauder, as well as leading tech brand names likes Apple and Huawei, all have over 100 million transactions.
Yet, this is just the prologue for the commercial, we are looking forward to the second stage of Double 11. With the help of live streaming and massive discounts, who will be the ultimate winner on Double 11?
things to buy on Double 11
The new Gen Z’s “Monster” trend in China
The consumption power of generation Z is rising rapidly in China. What is the recent trend of Generation Z?
Compared with Cosplay and Lolita, the “Monster” is a new trend for people who love anthropomorphic animal characters. People like to use virtual monster settings to present their own and many of them are willing to spend more than ten thousand on a set of costumes.
“It is because, in reality, that we cannot achieve our idealised appearance, we will make ourselves idealised in the virtual space,” said the “Monster”. The trend of “Monster” could be a place for people to take a rest and escape from the unsatisfactory reality.
The world belongs to young people. To win Generation Z's attention, it is essential to understand their preferences and the latest trends.
Generation Z in China
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