Posts in Trend
The Rise Of K-Pop: How South Korea’s Pop Music Became a Global Phenomenon
The Rise Of K-Pop: How South Korea’s Pop Music Became a Global Phenomenon

K-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.

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Blog, TrendGuest UserK-Pop, South Korea Pop Music, K-Pop Partnerships, K-Pop Influencers, K-Pop Global Phenomenon, K-Pop Best BandsComment
Louis Vuitton's Shanghai Campaign: Merging Luxury, Local Tides and China’s Middle Class
Louis Vuitton's Shanghai Campaign: Merging Luxury, Local Tides and China’s Middle Class

Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.

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Blog, TrendIrene ChenBrand collaborations, Chinese consumers, middle class, marketing trendComment
How APAC Fashion Industry is Tapping into the Gender-Neutral Trend
How APAC Fashion Industry is Tapping into the Gender-Neutral Trend

The blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.

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Blog, TrendGuest Usercomms8, advertising, ChinaMarketing, COmms8, chinamarket, Chinamarketing, AsiaDigitalMarketing, AsianFashionStyle, AsiaFashionIndustry, Muji, UnisexClothing, GenderNeutralFashion, GenderFreeApparelComment