Cross-Border E-Commerce Trends in Asia
Southeast Asia’s e-commerce industry has seen rapid growth in the pandemic period. According to STATISTA, the market in Southeast Asia was expected to be worth USD 172 billion by 2025.
Lazada, an e-commerce platform that operates in Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam, saw a surge in demand as customers and sellers turned online. In March 2021, Lazada held a marketing conference in Yiwu China. They introduced a one-stop integrated solution that helps Chinese cross-border e-commerce merchants to grow business in Southeast Asia. Also, Alibaba has invested billions of dollars in Lazada just recently and is ready to not only conquer the e-commerce market in China, but also in Southeast Asia.
There’s also a growing trend that some technology companies are developing cross-border e-commerce SaaS systems designed to help global e-commerce companies better serve the world. Captain BI, for example, completed series A financing last month, with a financing scale of nearly RMB 100 million. It is a Chinese cross-border e-commerce SaaS enterprise, which provides data intelligent analysis services such as operation, finance, CPC advertising, CRM management, and FBA inventory for Chinese sellers selling on the Amazon platform.
E-commerce BI has become a booming industry that is led by SaaS and technology companies. The explosion of online shopping in Asia like the Southeast Asia region provides cross-border e-commerce companies with an opportunity to expand. Many successful e-commerce enterprises are already leveraging BI to improve global business management and make strategic business decisions faster. Some industry experts noticed that as technology continues to evolve, machine learning and AI will allow BI solutions to become increasingly self-sufficient in the coming years. The users of self-sufficient BI will be able to meet their analytical requests with ease and facilitate critical decision-making.
cross-border e-commerce in Asia
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