Chinese millennials are spending lots to do very little

Consumption remains an engine and driving force for China’s economic growth. According to the BCG, consumption by young Chinese spenders under the age of 35 accounts for 65% of consumption growth. Youngsters spend big on laziness and they are willing to pay for services that save their own leisure time.

Blog, TrendCarol C11 February 2021Chinese marketing, Branded content, Asia, china marketing, #Meituan, #Didi, #taobao, #B2B, #Alibaba, #technology, #e-commerce, #youngsters, ONLINE ADVERTISINGComment

Youngster's party at Clubhouse

Last week, Clubhouse burst into the mainstream when Elon Musk hosted an audio-chat on the app with Robinhood CEO Vlad Tenev. Will audio become one of the emerging trends on social media?

Blog, TrendCarol C9 February 2021Chinese marketing, Branded content, Asia, Clubhouse, millennials, #socialmedia, #youngsters, #socialnetworking, china marketingComment