Localisation vs. Globalisation: Finding the Right Balance for Cross-Border Success

To spread their wings across the globe, brands grapple with a key question: do we offer a uniform product to all countries, or tailor it to individual markets? This trade-off between globalisation and localisation is a false dichotomy. Here’s how to create a fine balance between the two.

BlogGuest User21 February 2024Localisation, Globalisation, Cross Border E-Commerce, Cross Border Success, APACComment

Hospitality Industry in Asia Seeks Automation for Sustainable Business Development

Experts predict that the hospitality and tourism industry will not be fully recovered by 2024. It is critical for the travel sector to approach a long-term strategy to enhance business sustainability and development. The adoption of automation and technology plays an important role in staff development. Matching the adequate technology with the hospitality employees can boost their working efficiency, upskill staff’s talents, and hence provide a more professional and pleasant service to the guests.

Hotels in Asia are staffed by AI robots

The hospitality industry has been devastatingly impacted by the COVID-19. While the pandemic accelerated the demand for contactless services, this has triggered APAC’s hospitality sector to embrace Artificial Intelligence (AI) technologies to comply with the new normal.