Leveraging Zhihu for Effective B2B Marketing Strategies in China

Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.

Blog, MarketingIrene Chen14 November 2023Zhihu, B2B marketingComment

Five insights from Post-90s Chinese Mobile Netizen

Here are Five insights of 90s Chinese Mobile Netizen. Post-90s in China is now the largest mobile Netizen group, with over 362 million people forming this new emerging segment! This trend could not be overlooked and let us tell you why!

Blog, Marketing, StatisticsCarol C1 December 2020Chinese consumers, china marketing, Youdao, Zhihu, WPS, Dingtalk, NetEaseComment