Chinese Consumers Choose Health over Wealth

The health perceptions of Chinese consumers are increasing, positively impacting markets like organic food, vitamins, and supplements. According to Daxue Consulting, in 2021, the health food market in China is expected to reach sales of RMB 330.7 billion. What are the latest emerging trends in health consumption?

Blog, TrendCarol C12 March 2021Chinese marketing, Branded content, healthcare, sugarfree, nutrition, lowcalorie, proteinbar, healthfood, lifestyle, fmcg, ChinaComment