SE Asia is one of the fastest-growing regions globally in terms of improving internet infrastructure and high smartphone ownership rate, which provides huge opportunities for growth in connected homes and devices.
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Smart-home is powered by IoT, but the scope of smart-home is not just limited to home entertainment and home control. Traditional industries like energy, health care, security, and education are gradually integrated with smart-home applications, such as security systems and temperature and humidity control.
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With the business expanding into hardware offerings and interactive offline stores, the future of edtech companies is leveraging the main traffic pool from its tool products operated for many years, then providing teaching and learning service through online education product matrix and finally forming a closed loop connecting both online and offline through the intelligent hardware products.
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After the one-year blowout, Chinese edtech giants are consolidating their positions through digital marketing in major social media. Edtech companies in this competitive sector seem to have their eyes more on digital marketing than before. However, advertising or marketing in the education industry is not an easy thing.
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There is no doubt that adding a third-party payment business has become common practice among Chinese internet giants, particularly social commerce apps. E-commerce elements are featured heavily more than ever before in Chinese social media scene.
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