Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
Read MoreK-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.
Read MoreChina, poised to become a global automotive export hub, has its eyes set on Europe as its key market. On October 4, 2023, the European Commission launched an investigation into whether Chinese BEV exports are receiving unfair subsidies.
Read MoreWith more than 2.5 billion downloads, TikTok is one of the leading social media players that allows users to create, watch, and share 15-second videos. Here’s a comprehensive overview of TikTok Live Stream e-commerce in China.
Read MoreThe Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
