Posts in Blog
MarTech in Asia: Top 5 Tech Trends You Can’t Ignore in 2024

With the digital world exploding faster than ever, brands are all ears when it comes to software and solutions that can help them reach new customers. But hey, before we get ahead of ourselves, 2024’s got a whole extra day—366 to be precise! While everyone’s shaking off the January blues, here are top 5 MarTech trends you need to know all about.

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Leveraging Zhihu for Effective B2B Marketing Strategies in China

Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.

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