Xiaohongshu (“Little Red Book”), beloved by 300 million+ Chinese, isn’t just a social media app — it’s a bustling marketplace! Dive into the 904 million internet user pool, but first, unlock its secrets: what is Xiaohongshu, and how can you harness its power?
Read MoreKOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.