The blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.
Read MoreWe often hear brands and social media advertisers stress the importance of human connections with consumers. The path to making those connections, however, has evolved in recent years. With tons of social media users across Asia, brands are seeking virtual influencer marketing to differentiate themselves and connect with audiences on growing social platforms.
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