The blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.
Read MoreWe often hear brands and social media advertisers stress the importance of human connections with consumers. The path to making those connections, however, has evolved in recent years. With tons of social media users across Asia, brands are seeking virtual influencer marketing to differentiate themselves and connect with audiences on growing social platforms.
Read MoreXiaohongshu, the popular social commerce platform in China, is eyeing an IPO in the US as soon as this year and has recently hired Citigroup’s former Hong Kong–based Managing Director as Chief Financial Officer, as part of the preparation for the listing. The sources said the IPO could bring Xiaohongshu’s valuation at more than USD 10 billion, much more than its latest private valuation of USD 6 billion.
Read MoreWhen it comes to social commerce, not only Alibaba but also many other e-commerce giants like JD have integrated social media features such as content community and video streaming into the sales process. Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. Embedding social media within e-commerce is powerful that it allows customers to know more about brands through community content like product reviews before buying, and to make a purchase within their social media experience.
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