China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.

BlogGuest User10 September 2024china, southeastasia, Taobao, Tmall, JD.com, Guangguang, socialcommerce, livestreaming, contentmarketing, growth, KOL, KOL Marketing, influencer, InfluencerMarketing, brandComment

How Social Commerce is Driving Business Growth in Southeast Asia

Southeast Asia’s social commerce is booming, driven by mobile-first consumers and influencers. With $42 billion in potential by 2025, the region offers massive opportunities for brands. It’s your turn to tap into Southeast Asia's dynamic digital market.

BlogGuest User6 September 2024Social Media Marketing, Social media, socialcommerce, southeastasia, Growth, mobile-first marketing, channel, KOL, KOL Marketing, influencer, InfluencerMarketingComment

KOL Marketing in Asia: Top 3 Future Trends To Look Out For

KOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.