Southeast Asia’s e-commerce market is poised for continued growth, with a projected GMV of $139 billion in 2023, up 6% from the previous year. China remains the global e-commerce leader, holding a commanding 26.07% market share.
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KOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.