Posts tagged bilibili
China’s Entertainment Industry Is Expanding Overseas

Thanks to the rise of social media, China’s entertainment industry is busily expanding overseas. As China’s domestic market has grown fiercely competitive, the investment required to build a user base in China has become so high that Internet companies would need to consider expanding to other markets.

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Comms8 Weekly : Branded content - a sophisticated and subtle approach | Engage Gen Z for success | Big hit in education trend

High-level brand content in Chinese variety shows is a popular trend in China. How do brands choose suitable variety shows to express their brand image and innovate in brand content? Over the past 35 years, China’s entrepreneurship sector has grown rapidly from almost zero to more than six million registered private businesses. What made the young entrepreneurs succeed? In recent years, children’s programming has become the most popular track in the education industry. Will people let their children learn to program?

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