When it comes to social commerce, not only Alibaba but also many other e-commerce giants like JD have integrated social media features such as content community and video streaming into the sales process. Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. Embedding social media within e-commerce is powerful that it allows customers to know more about brands through community content like product reviews before buying, and to make a purchase within their social media experience.

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