Consumption remains an engine and driving force for China’s economic growth. According to the BCG, consumption by young Chinese spenders under the age of 35 accounts for 65% of consumption growth. Youngsters spend big on laziness and they are willing to pay for services that save their own leisure time.
Read MoreThe Chinese audio market is booming. China Daily shows that the number of users in China's online audio market has reached 542 million in 2020. More than 70% of the young users have paid for online audio, which means the market has potential for further growth.
Read MoreLast week, Clubhouse burst into the mainstream when Elon Musk hosted an audio-chat on the app with Robinhood CEO Vlad Tenev. Will audio become one of the emerging trends on social media?
Read MoreChinese New Year is just around the corner! Yet, this year's celebration might be a bit different due to Covid when we are mostly staying at home. How brands and companies in China and other Asian countries are coping with this to win the heart of their customers? Comms8 shares with you the latest festive happenings!
Read MoreByteDance is taking legal action against Tencent for blocking traffic from WeChat and QQ to Bytedance’s platform. The company is seeking for an RMB 90 million (USD 14 million) compensation over Tencent’s monopolistic behaviour. Comms8 shares how this would affect the marketing scene.
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